http://www.wen.org.uk/your-wen/past-successes/real-nappy-campaign/

http://www.wen.org.uk/general/walk-on-fire-for-wen/Real nappy campaign
WEN has campaigned to raise awareness of the environmental impacts associated with disposable nappies and to promote the use of washable cloth (‘real’) nappies to reduce that impact since 1989. In 2003 we succeeded in getting the Government to recognise the need to prioritise nappy waste in its Waste Implementation Programme and over time we built Real Nappy Week from a niche to a mainstream event supported by more than 90% of UK local authorities.

WEN developed and established the Real Nappies for London scheme which is now run by LCRN (London Community Resource Network). In partnership with LCRN, WEN also runs a Real Nappy Exchange, which puts buyers and sellers of used real nappies in touch with one another.